![]() She is not alone – the reclamation of late 90s and early 00s mainstream pop by young artists is now fully under way. Yet last month Lorde revealed that her forthcoming third album was influenced by what she calls “early 00s bubblegum pop” – in particular, tween-targeted hitmakers S Club 7, Natasha Bedingfield, Natalie Imbruglia, All Saints and Nelly Furtado. It isn’t, in other words, an era you’d expect a pop star on the cultural vanguard to be into. It was sometimes trite, occasionally rapturous and – Dido and Gray aside – frivolous, family-friendly fun. Sandwiched between Britpop and the mid-00s indie revival, it was a period dominated by talent show winners, girl- and boybands, ex-boyband and girlband members, acts with tie-ins to kids’ TV shows, and doleful singer-songwriters such as Dido and David Gray. T he turn of the millennium is not generally considered a vintage era for mainstream music in the UK.
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